- Where you want to play, how you will win, and what measures you’ll use to see that you’re successful
- Who your target customer is, what products you’ll sell, and what competitors you need to beat
- Who will design the strategy, who will execute it, and who is likely to fight against it
- What is your name, what is your quest, and what is your favorite color
In addition to defining your winning aspiration, what three questions will you need to answer as you create and communicate a customer-in strategy?
Date: