In addition to defining your winning aspiration, what three questions will you need to answer as you create and communicate a customer-in strategy?

• Where you want to play, how you will win, and what measures you’ll use to see that you’re successful
• Who your target customer is, what products you’ll sell, and what competitors you need to beat
• Who will design the strategy, who will execute it, and who is likely to fight against it
• What is your name, what is your quest, and what is your favorite color

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