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If you’re running a video action campaign, how should you approach your measurement strategy?

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  • You should measure only complete online conversions for a more accurate return on investment calculation.
  • You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • You should measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • You should measure only complete offline conversions for a more accurate return on investment calculation.

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