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If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

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  • You should use Reach Planner.
  • You should use Viewability with Active View.
  • You should use Unique Reach and Frequency.
  • You should use Brand Lift.

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