Google Ads Measurement Certification

If you’re a digital advertiser, how do you define a tag?

Date:

May 22, 2023

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As a large snippet of code that’s placed on the homepage of a website
As a small snippet of code that’s placed on every page of a website
As a large snippet of code that’s placed on the conversion page of a website
As a small snippet of code that’s placed on the conversion page of a website

Google Ads Measurement Certification Exam Answers

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While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

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