Google Shopping Ads Certification Exam

If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose?

Date:

April 10, 2022

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Enhanced CPC
Maximize Clicks
Manual Max CPC
Target Return On Ad Spend (tROAS)

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Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. The client also wants to set a secondary bid strategy. Which secondary bid strategy should they select?

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