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If you want to know the value of acquiring new customers, which setting in a Smart Shopping campaign will help you do that?

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  • Optimize for store visits
  • Target return on ad spend (tROAS)
  • Click-through rate
  • Enhanced cost-per-click (eCPC)

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The different types of keywords are:

Fat head, chunky middle, body keywords Head terms, chunky middle, topic keywords Head terms, body keywords, long-tail keywords Body keywords, chunky middle, long-tail...

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