- It might be described as an email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12%
- It might be described as a video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%.
- It might be described as a search campaign with an expected increase in return on ad spend of $50.12 and an actual return on ad spend of $10.
- It might be described as a display campaign with an expected brand awareness lift of 10% and an actual brand awareness lift of 20%.
Google Ads Measurement Certification Exam Answers
