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How do Google Ads and Google Merchant Center interact with each other?

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  • Google Merchant Center passes inventory data to Google Ads so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes inventory data to Google Merchant Center so advertisers can use the data to build a Shopping campaign.
  • Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds.
  • Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds.

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