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An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

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  • By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
  • By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
  • By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
  • By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.

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