Google Ads Measurement Certification

A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Date:

May 22, 2023

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Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.
Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.
Enhanced conversions for web uses third-party data to unlock more powerful bidding.
Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.

Google Ads Measurement Certification Exam Answers

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After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

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