Google Ads Measurement Certification

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

Date:

May 20, 2023

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They should use conversion lift.
They should use Smart Bidding.
They should use a marketing mix model.
They should use viewable CPM.

Google Ads Measurement Certification Exam Answers

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After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?

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