Google Ads Search Certification Exam

A performance marketer is setting up a Customer Match strategy in order to reach a list of prospective customers. Which user data source is the marketer eligible to use?

Date:

January 30, 2023

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Email, Mailing Address, Phone Number
Social media profile, Email, Mailing Address
IP Address, Social media profile, Phone Number
IP Address, Work Address, Phone Number

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An account manager is creating their first Google Search Ad. They want to create an inviting and relevant ad to which potential customers will respond favorably. What are two ways that the account manager can create an ad that will motivate users to click on it? (Choose two.)

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