Google Ads Search Certification Exam

Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?

Date:

April 13, 2022

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Maximize conversions
Target impression share
Target return on ad spend (tROAS)
Enhanced cost-per-click (eCPC)

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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?

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