Google Ads Video Certification Exam

You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

Date:

March 1, 2023

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Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.

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