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Why might you want to import Google Analytics conversions to Google Ads?



  • To provide Google Ads access to data that helps optimize bids
  • To view historical data from before the import
  • To let first-party data be sent from websites
  • To link accounts in Google Analytics without auto-tagging

Google Ads Measurement Certification Exam Answers

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...


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