Which of the following is a problem with thinking of your business as a funnel?
- Movement through a funnel immediately stops when things stop flowing into the top of the funnel.
- The shape of a funnel doesn’t match the actual shape of a conversion chart.
- There are many different kinds of funnels, each with its own shape.
- When you pour liquid into a funnel, some of the liquid will stick to the sides of the funnel instead of coming out the bottom.
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