Google Ads Video Certification Exam

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

Date:

March 1, 2023

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Because it’ll remove users from your data segments who aren’t likely to convert.
Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
Because it’ll help you reach new and relevant audiences who are likely to convert.
Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

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You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

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