Google Ads Display Certification Exam

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Date:

April 22, 2022

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Performance, auctions, and user journey complexities
Budget, competition, and user thought processes
Location, calls-to-action, and user conversion costs
Targeting, auctions, and campaign cost-per-click

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Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?

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What are two benefits of automated bidding? (Choose two.)

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