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True or false? It’s important for your client to sign-off on the persona document.



  • True – they need to sign off the document because the client is always right.
  • True – you shouldn’t proceed without having their feedback and sign-off.
  • False -it’s not important because it’s an agile document so it will change all the time. Showing them the document now will cause unnecessary confusion.
  • False – they don’t need to look at the document, since you’ll be doing the marketing work for them. Only show them if they ask.

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