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This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

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  • You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
  • You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
  • You should start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPAs

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How does the Maximize Conversions bidding strategy work?

It uses machine learning to capture as many conversions as possible within a daily budget. It aims to achieve an average return on...

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