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If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?

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  • You’d start with your data segments, then expand to Customer Match
  • You’d start with your data segments, then expand to Affinity Audiences.
  • You’d should start with Customer Match, then expand to your data segments.
  • You’d start with Customer Match, then expand to Affinity Audiences.

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