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How does experimentation contribute to a best-in-class measurement approach?



  • Experiments are a way to validate and test insights.
  • Experiments are used to drive a macro budget strategy.
  • Experiments help assign credit across touchpoints.
  • Experiments assist in the collection of multiple data points.

Google Ads Measurement Certification Exam Answers

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How does the Maximize Conversions bidding strategy work?

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