Google Ads Measurement Certification
If you’re analyzing the conversion data of your Search Ads campaign in Google Ads in order to see how changes in the attribution model...
You’d use the conversions report.
You’d use the click analysis report.
You’d use the attribution report.
You’d use the campaigns report.Google Ads Measurement Certification Exam Answers
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How can an advertiser set up enhanced conversions for web?
Enhanced conversions for web can be set up through Google Analytics Manager.
Enhanced conversions for web can be set up through Google Tag Assistan.
Enhanced conversions for web...
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How does experimentation contribute to a best-in-class measurement approach?
Experiments are a way to validate and test insights.
Experiments are used to drive a macro budget strategy.
Experiments help assign credit across touchpoints.
Experiments assist in the...
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You’re using Google Analytics 4. What would it call interactions on a website or an app?
Goal
Conversion
Incident
EventGoogle Ads Measurement Certification Exam Answers
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In what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis.
Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not.
...
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A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?
It’s calculated by dividing the number in the conversions column by the total eligible interactions.
It’s calculated by dividing the total cost by the number in the conversions...
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To determine how well your Google Ads account is set to perform, what estimate would you use?
You’d use quality score.
You’d use attribution score.
You’d use optimization score.
You’d use recommendation score.Google Ads Measurement Certification Exam Answers
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How would you describe attribution as it relates to the advertising industry?
Attribution determines the cost of each asset used in a marketing campaign.
Attribution determines how much credit each step of a process should receive.
Attribution determines how much...
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How would a digital marketing consultant describe the Google tag to a new advertiser?
It's a tag snippet for Google Shopping that's needed for tracking.
It's a JavaScript framework, also known as gtag.js.
It will replace Tag Manager, which has less accurate...
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